Earlier this year we wrote how the depreciating sales of the Toyota Supra would likely end the production of the model. Well this week it was announced that Magna Steyr’s Austrian plant in Graz, the birthplace of the Toyota Supra A90 and BMW Z4, will be shutting down their assembly lines for both vehicles by 2026.
This decision is not entirely unexpected. Sales of the Toyota Supra have been on a steep decline, with 2022-2023 figures showing a significant drop to roughly half of the previous year’s numbers. Despite the initial excitement and success following its rebirth, the Supra has struggled to maintain its momentum in an increasingly competitive market.
“We partnered with BMW and it’s been successful… We’re evaluating what’s next.”
Dave Christ, Group Vice President of Toyota Motor North America
As the A90 GR Supra approaches its final days, Toyota is gearing up to leave a lasting impression on enthusiasts. A more extreme version, likely to carry the GRMN (Gazoo Racing Meisters of the Nürburgring) badge, is expected to make an appearance soon. Test models have been spotted on the Nürburgring, showcasing enhancements such as beefy brakes similar to those on the BMW X3 M and a range of aerodynamic upgrades, including a new front bumper, rear wing and unique vented hood. Powering this GRMN Supra will likely be BMW’s powerful S58 engine from the M series, promising a thrilling driving experience.
As the end of production looms, the future of the Supra remains uncertain. The end of this chapter in the collaboration between Toyota and BMW raises questions about what lies ahead. There is a glimmer of hope that Toyota might revitalize the Supra with new innovations and perhaps a fresh powertrain beyond 2027. For now, enthusiasts will have to savor the final iterations of these beloved sports cars as we prepare to close the book on this remarkable partnership.
